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TikTok Creators in the Pregnancy Niche — We Need You!
We are seeking a skilled TikTok Content Specialist to help expand our digital presence and authentically engage with our growing audience of expectant mothers. The ideal candidate has experience building or significantly contributing to the growth of a TikTok channel, with a strong understanding of platform trends, content strategy, and audience engagement—particularly within the maternity, parenting, or wellness space. You should be comfortable creating content that is informative, supportive, and approachable, with a tone that resonates with pregnant women. Creativity, attention to detail, and the ability to balance trending formats with meaningful messaging are essential. Key Responsibilities: Develop and execute TikTok content strategies aligned with our brand voice and target audience. Create engaging, on-brand video content that speaks directly to moms-to-be. Monitor trends, analytics, and engagement to continuously optimize performance. Collaborate with our marketing and creative teams to ensure consistency across platforms. Qualifications: Proven success managing or growing a TikTok account (portfolio or examples required). Strong grasp of TikTok trends, tools, and best practices. Ability to craft compelling narratives that educate and inspire. Experience creating content in the maternity, wellness, or healthcare space is a plus.