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Lead Generation / Email Marketing Specialist
Hi Upwork Folks, We are a growing outpatient healthcare practice in the Dallas-Fort Worth, Austin, and Chicago areas with 5 physical locations. We specialize in nutrition services, supporting clients with weight management, diabetes, high cholesterol, eating disorders, pediatrics, sports nutrition, and more. Our clients range from infants to the elderly. Most of our business is insurance-based, with clients often paying little to nothing out of pocket for nutrition counseling by a Registered Dietitian. We’re currently focused on lead generation through email marketing via Apollo to strengthen our referral partnerships with providers. While we have a few campaigns running, we’re encountering technical issues with the platform and would appreciate guidance to get it fully operational again. In addition to troubleshooting support, we’re seeking someone who can train our team on effective and efficient lead acquisition strategies, share KPIs and performance insights, and—if successful—potentially continue in a long-term capacity. We plan to hire quickly (as soon as next week). Please provide: • How long would these campaigns take to execute and show results? • Do you have experience with email campaigns in healthcare/nutrition, especially for services covered by insurance? • How many hours do you estimate this project will take? • Your expected hourly rate. Thank you, and we look forward to hearing from you!