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Comprehensive Brand and Web Overhaul for Established U.S. Food & Travel Writer
OVERVIEW I'm seeking a highly skilled contract web developer with extensive experience in WordPress development, both front-end and back-end. The ideal candidate should have expertise in CRM integration, social media automation, and a strong visual sense to enhance UI/UX design. CLIENT BACKGROUND Based in the San Francisco Bay Area, my client has over a decade of experience in food media. She specializes in editorial content and food marketing, contributing to publications such as Fodor’s, Eater, TripAdvisor/Viator, and Marin Magazine. Her expertise spans restaurants, hospitality, travel, health and wellness, specialty foods, and wine and spirits. PROJECT GOALS Previously, my clients' website functioned as a portfolio website primarily aimed at attracting clients and publications. With this project, the focus shifts toward expanding her web and social media presence, allowing her to directly engage with consumers through: - Blogs - Newsletters - Social Media Posts - Feature Articles Additionally, the project includes updating brand assets such as logos, color schemes, and fonts to align with her evolving brand identity.