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Comprehensive Market Research Analysis - Wedding Industry/Planning Process
Hello! I'm seeking an Experienced Market Research Consultant/Analyst/Strategist conduct extensive research on the wedding industry, and specifically the wedding planning PROCESS in the USA, Oregon and Portlan, Oregon for a business plan. DELIVERABLES: 1. Comprehensive & Thorough Market Research report document 2. Inclusive of visuals, graphs, demographics data, charts, relevant data, sources cited 3. Design a ready-to-use survey that I can use to conduct additional qualitative feedback on the business idea from engaged, newlywed and married couples. SKILLS NEEDED: • Specialized Skills: strong background in market research methodologies, including survey design, focus group moderation, data analysis (statistical and qualitative), and report writing • Wedding industry experience preferred but not required - consultant or analyst with experience in the wedding or event planning industry to understand the specific nuances and trends within that sector • Customized Research: They can design and execute a comprehensive market research plan tailored to your wedding company's specific needs and goals, covering both qualitative and quantitative data collection and analysis. • Market Trends Analysis: Identify emerging trends and potential opportunities in the wedding industry • Report Writing: Provide a comprehensive report summarizing the key findings, insights, and recommendations based on the research data • Understanding of Research Methods: Ensure the professional has a strong grasp of both qualitative and quantitative research methods and their appropriate applications MARKET RESEARCH AREAS: 1. Retrospective and prospective wedding trends in the USA, Oregon & Portland, Oregon 2. Demgraphics of weddings (ceremonies), marriages & insights on locations and wedding type // Demographics of who is getting married and demographics on the ceremonies 3. Average spend on weddings historicals and projects and projections 4. Research an analysis of tools, resources and vendors used to plan weddings in Oregon and Portland, Oregon and usage data/stats 4. MOST IMPORTANT.....understanding the challenges, pain points, and frustrations with the WEDDING PLANNING PROCESS...design a survey that can be used to gain insight around this from engaged couples, newly weds and established married couples to understand what could make the planning process more fun, enjoyable, stressfree and easy. 5. Contact owner of https://wedding.report/ for any data available there 6. All research and data must include date ranges and timeframe of dataset