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Craft Engaging Push Notifications
I'm looking for a creative copywriter to craft witty, engaging, and high-converting push notifications for our app. Your work will make every bill payment, cashback, and offer feel exciting. Key Responsibilities: - Craft Instad’s brand voice — fun, friendly, and full of personality — across app messages, banners, and SMS copy. - Develop and maintain a tone guide to ensure consistency across all communication (push, in-app, emails, notifications). - Plan and execute a content calendar around events like weekends, festivals, IPL, payday, and daily habits to make messages feel relevant and timely. - Collaborate with marketing and product teams to run A/B tests on different push tones, analyze click-through rates (CTR), and optimize copy for better engagement. - Write o...