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Google & Meta Enhanced Conversion Setup (GA4, Ads, CAPI, GTM)
We’re seeking a skilled freelancer to help us implement Enhanced Conversion tracking for both Google (GA4 + Google Ads) and Meta (Facebook) using Conversions API and Enhanced Matching. Project Scope: • Configure Google Enhanced Conversions for Google Ads and GA4 via Google Tag Manager for our clients webites • Implement Meta Conversions API and Enhanced Matching using GTM (server-side preferred). • Ensure server-side tracking is privacy-compliant and deduplicated with Pixel events. • Provide QA testing using tools like Tag Assistant, Meta Pixel Helper, and Event Manager. Requirements: • Proven experience implementing: • Google Enhanced Conversions (GA4 + Google Ads) • Meta Conversions API (via GTM or direct API) • Deep experience working in GTM (web and server-side). • Understanding of privacy compliance (PII, hashing, consent). • Ability to QA/debug and provide documentation or Loom walkthroughs.