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Brand Strategist and Designer

We're Bigtoe, a rapidly growing wellness startup revolutionizing the on-site massage and wellness industry. We're looking for an experienced brand designer to help us elevate our brand identity as we expand our offerings and rebrand to simply Bigtoe. Our tagline, "Relief, right where you are," captures our mission to deliver personalized wellness experiences directly to our clients, wherever they are. Key Responsibilities: Develop a cohesive brand identity that captures our core values of relief, convenience, and premium care. Design a full suite of brand assets, including logos, color palettes, typography, iconography, and brand guidelines. Infuse the brand with a modern, premium, and wellness-focused aesthetic that sets us apart from competitors Requirements: Proven experience in brand design for consumer-facing startups or established brands, preferably in the wellness, lifestyle, or tech sectors. Strong portfolio showcasing brand design work, including logos, brand guidelines, and digital assets. Deep understanding of American consumer psychology and design trends. Ability to take creative direction and iterate quickly based on feedback