Experienced Book Marketing Specialist (Wound Care Focus)

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A physician and surgeon specializing in wound care has recently published a book aimed at helping patients actively participate in their wound-healing journey within an outpatient setting. This comprehensive guide is currently available for purchase on Amazon and will be a part of a suite of resources geared toward assisting people with hard-to-heal wounds. We are seeking a highly skilled and experienced book marketing specialist to develop and execute a comprehensive marketing strategy to increase the visibility and sales of this valuable resource. The ideal candidate will have a proven track record of successfully marketing non-fiction books, preferably within the health, wellness, or self-help genres. Experience marketing to patient communities or healthcare professionals would be a significant advantage. Customer / Target Audience: * Patients with chronic and difficult-to-heal wounds, their caregivers, and potentially healthcare professionals Responsibilities: * Develop a comprehensive marketing plan encompassing both traditional and social media strategies. * Collaborate closely with the author to understand the book's key messages and target audience. * Manage and optimize social media presence across relevant platforms (e.g., Facebook, Instagram, potentially LinkedIn) This includes content creation (text, images, short videos), scheduling, and community engagement. + Identifying and contacting healthcare bloggers, podcasters, and influencers in related fields. + Develop compelling marketing copy for social media posts, website content, and outreach materials. * Explore and implement traditional marketing avenues such as: + Reaching out to relevant groups and organizations. + Exploring opportunities for paid ads in relevant publications (online or print). + Identifying potential partnerships with related businesses or services. * Track marketing campaign performance, analyze results and provide regular reports with actionable insights and recommendations for optimization. * Manage a marketing budget effectively (if applicable). Required Skills and Experience: * Proven experience in book marketing, with demonstrable results. * Strong understanding of both traditional and social media marketing strategies. * Excellent writing, communication, and interpersonal skills. * Experience with social media management tools and analytics. * Ability to work independently, manage projects effectively, and meet deadlines. * Strong analytical and problem-solving skills. * Familiarity with the health, wellness, or self-help book market is highly preferred. * Experience marketing to patient communities or healthcare professionals is a significant plus. To Apply: Please submit a brief proposal outlining your experience in book marketing, particularly within the health or related fields. Include specific examples of successful campaigns you have managed and your proposed approach for marketing this book. Please also indicate your hourly rate or project-based fee. We look forward to hearing from talented marketing professionals who are passionate about helping this valuable resource reach the people who need it most.

Price: $55.0

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