Digital Marketing Specialist – Google Ads + SEO Cybersecurity, Digital Forensics

---

Title: Digital Marketing Specialist – Google Ads + SEO for Cybersecurity, Digital Forensics and Private Investigative Services We are a U.S.-based digital forensics, cybersecurity, and private investigative firm seeking a strategic and performance-oriented digital marketing professional to lead the optimization of our existing Google Ads (AdWords) program and strengthen our organic search visibility. Our multi-disciplinary agency provides confidential, expert-level services to: • Consumers who suspect hacking, surveillance, stalking, or device compromise • Attorneys involved in litigation requiring forensic or investigative support • Businesses and organizations needing cyberattack response or investigative services • Insurance companies and law firms requiring surveillance, background checks, or fraud investigation Core Service Areas include: • Digital forensic examinations (computers, mobile devices) • Expert witness services • Ransomware and incident response • Network vulnerability assessments • Cybersecurity consulting • Private investigations (surveillance, fraud, internal misconduct, due diligence, background checks) Engagement Objectives: We are looking to generate qualified leads for both our technical and investigative services — not impressions or likes. The ideal candidate will focus on two main areas: 1. Google Ads Optimization • Audit and refine our existing Google Ads campaigns • Improve ad relevance, targeting, and landing page conversion • Reduce cost per lead (CPL) and increase qualified inquiries • Implement conversion tracking and reporting structure 2. Organic SEO Improvement • Identify and improve rankings for service-specific keywords • Optimize website content, meta structure, and on-page elements • Drive organic inbound traffic from individuals, legal professionals, and businesses • Support with basic content strategy if applicable (landing pages, service pages, blog content) Target Audiences: • Individuals who suspect device compromise, stalking, monitoring, or infidelity • Attorneys seeking digital forensic experts or private investigators • Companies seeking incident response, insider threat investigations, or cyber assessments • Small businesses needing proactive cybersecurity or fraud detection services Ideal Candidate Profile: • Proven track record managing Google Ads for service-based firms • Strong background in technical SEO and organic visibility strategy • Experience marketing sensitive, confidential, or high-trust services • Ability to craft campaigns for both B2B and B2C clients • Familiarity with marketing investigative, forensic, or legal support services is a plus Trial Project Required (Paid): We require all applicants to begin with a short-term paid trial to assess capabilities and fit. Trial includes: • Audit of our Google Ads and SEO footprint • Proposal of a 90-day performance-based marketing plan • Execution of a small test campaign (Google Ads or SEO-focused) • Setup of reporting metrics and initial performance dashboard Performance during the trial will determine eligibility for ongoing work or retainer engagement. To Apply, Please Provide: 1. A brief summary of your experience with Google Ads and SEO for service businesses 2. 2–3 examples of past work with measurable lead generation results 3. Your approach to marketing confidential investigative or technical services 4. Your availability for kickoff meetings in U.S. Eastern Time Engagement Terms: • Remote position • Trial can be hourly or fixed-price • Long-term work will be based on performance and lead quality • Must be comfortable working independently and communicating clearly with executives If you are a marketer who knows how to build trust, generate leads, and craft campaigns that convert in high-integrity fields like digital forensics and investigations, we want to hear from you.

Keyword: Marketing digital

Digital Ad Campaign Mobile Ad Campaign Tech & IT Google Analytics