Create label designs for hair care range Rapid Glam

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Rapid Glam Creative Brief Background Rapid Glam is a bold and vibrant haircare brand crafted for women ages 15 to 45. Our vision is to deliver high-performance, expressive haircare without compromise—designed to transform, energize, and empower. We believe in unapologetic confidence, rapid results, and luxurious yet accessible beauty experiences. Brand Personality: bold, rebellious, fast-paced, feminine, vibrant, confident, and high-impact. Project Summary Target Marketspace: Launch a high-performance, fashion-forward haircare line (including shampoo, conditioner, leave-in, detangler, shine serum, and mousse) that competes at major mass and specialty retailers. Target Audience: Women aged 15 to 45 who are style-conscious, bold, and on the go. They demand standout packaging, quick transformations, and functional ingredient efficacy with vibrant fragrance. Unique Selling Proposition (USP): Fast, high-performance haircare with rebellious, bold design that captures attention and delivers instant results. Product Packaging : Pink bottles with Metallic Pink Closures (see images uploaded) Defined Deliverables 5 labels with a new logo in 5 different design directions. Fonts should include bold sans serif, vintage gothic, and modern street-style styles. RETAIL BENCHMARK DESIGNS Detailed Design Direction - Maintain the dominant pink/metallic/black color palette. - Prioritize abstract and typographic graphics—avoid illustrations or human figures. - Use dot whacks or incorporate creatively for benefits like: Made in USA, Vegan Friendly, Paraben-Free, Not Tested on Animals. - Clearly distinguish SKUs by scent/fragrance with color bands. - Ensure packaging and design remains sleek and very legible on shelf. Should be able to be read from a 6foot distance apx. Can use metallic and metallic color Label on clear material for silk screen printed on bottle look Layout Guidelines - Label Shape and Size: Primary label dimensions should be optimized for cylindrical aluminum-style packaging—approx. 5" x 2.5". - Visual Hierarchy: * Most Prominent: Brand then Product Name * Secondary: Key Benefit Callouts / Scent / Usage * Supportive: Ingredient list, usage instructions, brand story - Information Placement: * Front: Product name, scent, top benefits, logo * Phase 2 after approval of Front Label Back: Ingredients, directions, certifications (vegan, paraben-free, etc.) - Examples of Successful Layouts: Refer to Liquid Death-style label architecture, combining bold typography, vertical layout symmetry, and sharp contrast zones. Product Range, Ingredients Listing & Callouts 2. Fearless Beauty, Fast Results Theme: Sophisticated, salon-quality haircare with high-performance formulas Why settle for ordinary when you can have extraordinary in minutes? Rapid Glam is designed for women who move fast and dream big. From volumizing to hydrating, smoothing to strengthening, our high-performance haircare makes stunning hair effortless—because confidence should never be on hold. 2. The Power of Glam, on Your Terms (Inspired by Redken & Kérastase) Glamour isn’t about trends—it’s about confidence, power, and feeling unstoppable. Whether you’re styling for a big moment or just embracing everyday beauty, Rapid Glam is here to deliver salon-quality performance for all hair types. From strengthening to hydrating, volumizing to smoothing, we craft innovative formulas that work fast and leave your hair ready for whatever’s next. Product Lineup: Power Luxe Shampoo – Keratin + Jasmine Repair Silk Infusion Conditioner – Rosehip & Biotin Strength Glam Shield Leave-In – Hyaluronic & Orchid Moisture Lock Supreme Slip Detangler – Peony & Marula Hydration Spray Velvet Radiance Serum – Amber & Argan Gloss Finish CloudLift Styling Foam – Cashmere & Bamboo Volume Callouts: Vegan, Paraben-Free, Sulfate-Free, Cruelty-Free, Made in USA Designer Milestones Designer Milestones - Supplied by the Designer upon contract acceptance Date: Week 1 Milestone 1: Initial Concept Sketches & Mood Board Presentation Expected Outcome: Approval of core design direction and font style selection Date: Week 2 Milestone 2: First Drafts of Label Designs (All SKUs) Expected Outcome: Feedback on layout, hierarchy, and color execution Date: Week 3 Milestone 3: Finalized Design Rounds with Revisions Expected Outcome: Approval for production-ready label files and print specifications

Keyword: Design visual

Price: $75.0

Graphic Design Packaging Design Label & Packaging Design