Part-Time Email Marketing Specialist

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We’re looking for a part-time Email Marketing Specialist to join our team. This hybrid role requires a creative, detail-oriented marketer with hands-on experience writing marketing emails, preparing direction for graphic assets, managing email databases, and analyzing campaign performance. You’ll collaborate closely with our designers and account managers to create and execute email campaigns for our B2B tech clients. Key Responsibilities: Write clear, engaging, and on-brand email copy for a variety of B2B tech clients. Prepare detailed creative direction for any graphics needed within email campaigns, working with internal or freelance designers to bring concepts to life. Build, schedule, and manage email campaigns across platforms including Zoho, HubSpot, Mailchimp, and Marketo. Manage client email databases — including uploading new contacts, segmenting lists, and maintaining list hygiene. Track and analyze campaign performance, reporting on key metrics such as open rates, click-through rates, conversions, and unsubscribe rates. Collaborate with account managers to develop email content calendars aligned with client goals and marketing plans. Stay current with email marketing best practices, platform updates, and compliance standards (CAN-SPAM, GDPR, etc.). Qualifications: 2+ years of experience in email marketing, preferably in a B2B or agency setting. Experience writing creative briefs or direction for designers, specifically for email graphics and layout elements. Proficiency in multiple email marketing platforms including Zoho, HubSpot, Mailchimp, and Marketo. Strong organizational skills with experience managing, segmenting, and analyzing email databases. Familiarity with email analytics, reporting, and optimization techniques. Excellent written and verbal communication skills. Detail-oriented, deadline-driven, and able to manage multiple campaigns at once. Local to Oxford, Michigan, with availability for occasional in-person meetings (hybrid work environment).

Keyword: Design layout

Price: $40.0

Email Marketing Email Communication Email Campaign Setup Copywriting