Logo Design for Apartment Building Rebrand – Ludwig

---

---

Project Title: Logo Design for Apartment Building Rebrand – Ludwig Project Overview: We’re rebranding a multifamily apartment building in Seattle’s Capitol Hill neighborhood from its current address-based identity (1711 12th Street) to a new name: Ludwig. We’re looking for a talented graphic designer to create a modern, character-driven logo that reflects the unique spirit of the building and the vibrant, creative neighborhood it calls home. About the Building: Ludwig is a mid-sized apartment community in Capitol Hill — one of Seattle’s most eclectic, walkable, and artistic neighborhoods. The building blends modern living with a touch of vintage soul, attracting residents who appreciate great design, authenticity, and culture. The name Ludwig nods subtly to creativity, music, and timelessness — think Beethoven meets Bauhaus. We want the logo to balance refined minimalism with a spark of personality — something that feels just as comfortable on the front sign as it does on a resident tote bag or coffee mug. What We’re Looking For: A primary logo (wordmark, symbol or combination mark) Color palette and typography suggestions Brand elements that can scale across signage, print, and digital use Final deliverables in vector format (.AI/.EPS) + web-ready files (.PNG/.SVG) Tone & Style: Clean, modern, and timeless A bit of Seattle edge or artistic flair Avoid clichés (no music notes or obvious piano keys) Optional: a subtle monogram or abstract icon that can stand alone Inspiration: Think Scandinavian meets Capitol Hill: Brands like Ace Hotel, Aesop, or NeueHouse Typography with intention — geometric, strong, but human Slightly moody color palettes: deep green, charcoal, brass, slate Timeline: We’re hoping to kick off in the next week and would like initial concepts within 10–14 days of hire. Would you like me to tailor this further with budget, example mood board references, or add details about your target resident demographic? You said: it's less beethoven and more like 1990's grundge and seattle rock and roll ChatGPT said: Perfect — love that direction. Let’s turn up the distortion and rework the brief to lean into that gritty, 1990s Seattle grunge + rock & roll vibe while keeping it polished enough for a modern multifamily brand: Project Title: Logo Design for Rebranded Seattle Apartment – Ludwig Project Overview: We’re rebranding a multifamily apartment building in Seattle’s Capitol Hill neighborhood from its current identity (1711 12th Street) to its new name: Ludwig. We’re looking for a designer to craft a bold, distinctive logo that captures the soul of 1990s Seattle grunge and indie rock — raw, authentic, and just a little bit loud — while still feeling cool and contemporary. About the Building: Ludwig sits in the heart of Capitol Hill — Seattle’s beating heart of music, subculture, and creative energy. The building itself blends modern interiors with a slightly industrial edge. Our residents are creatives, musicians, remote workers, and people who appreciate a neighborhood with both grit and charm. The name Ludwig is a nod to the iconic Ludwig drum kits — used by legends from Nirvana to Led Zeppelin — and to the unapologetic spirit of self-expression. We're not trying to be polished or precious. We’re building a brand with edge, attitude, and staying power. Design Direction: We’re looking for a logo and visual identity that: Feels inspired by 1990s Seattle rock culture — think Sub Pop Records, KEXP, garage shows, ripped denim Balances raw edge with modern simplicity Can live confidently on signage, a website, merch (totes, tees), and social Includes a primary logo (wordmark, icon, or combo), plus font and color suggestions Tone & Style: Gritty meets clean Music-inspired, but subtle (nothing literal like guitars or music notes) Monochromatic or moody palette with maybe one accent color (e.g. burnt orange, brass, matte black, deep burgundy) Typeface that feels bold, grounded, a little imperfect — but never generic Inspirations: Sub Pop Records branding Nirvana’s Nevermind and In Utero artwork (in mood, not exact style) Vintage drum kit logos (Ludwig, Gretsch, Slingerland) Brutalist or Bauhaus-inspired geometry with soul Brands like Reigning Champ, Iron & Resin, Deus Ex Machina Deliverables: Logo suite (primary, secondary, icon if applicable) Typography and color palette Final files: .AI, .EPS, .PNG, .SVG formats Timeline: We’re ready to kick off and would love to see initial concepts within 10–14 days of hire.

Keyword: Marketing digital

Price: $200.0

Digital Marketing Materials Combination Mark Logotype Logo Design Graphic Design Brand Guidelines Corporate Brand Identity Adobe Illustrator Brand Identity & Guidelines Brand Positioning