Website and Google SEO Help!

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We already have an established website and some google presence but this needs to be greatly improved. Website needs minor updates such as a book now pop up so it's the first thing people see. I have had 300 website views from social media within the last 2 weeks but maybe 5 people book an appointment. I think it's just to hard for them to book and find where to book. I am currently running a google ad to increase our presence but without this I am not on the first page for google and don't show up on the little top providers list next to the map. I don't want to keep wasting money on google ads when I can organically increase my google SEO. Any guidance on this would be amazing!

Keyword: Lead Development

Price: $55.0

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