Part-Time Social Media Content & Reels Expert | Charlotte, NC (hybrid)

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Part-Time Social Media Content & Reels Expert (Charlotte, NC - Hybrid) Location: Charlotte, NC (Must be based locally and available for on-site client work) Job Type: Part-Time, Ongoing (Hybrid: Remote work combined with local on-site requirements) Hours: Approximately 18-25 hours per month (including local travel) Platforms: Instagram, Facebook, LinkedIn Tools: Hootsuite or HubSpot (depending on the client) Rate: TBD (we start hourly and then can set a monthly retainer after 90 days) Job Overview We are seeking a creative and detail-oriented Part-Time Social Media Content & Reels Expert based in the Charlotte, NC area. This hybrid role involves managing the social media presence for 5-8 clients monthly across various industries (including manufacturing and automotive). You will be responsible for writing engaging captions, designing graphics, creating compelling video Reels (including occasional on-site content capture at client locations within 30 miles of Uptown Charlotte), and scheduling content via Hootsuite or HubSpot. The primary focus will be on generating engaging video content and actively contributing to pushing inbound marketing goals for our clients. The ideal candidate excels at creating compelling content, especially short-form video, tailored for professional audiences while keeping up with social media trends. You should be adept at developing brand-aligned messaging and visuals that drive engagement, generate leads, and boost business awareness. This role requires the flexibility to travel locally for content creation sessions. Key Responsibilities Content Creation: Write compelling captions and create eye-catching graphics using Canva, Adobe, or similar tools. Video Content Production: Develop, potentially shoot on-site, and edit engaging short-form video content (Reels) that resonates with B2B and professional audiences, driving engagement and supporting inbound marketing objectives. On-Site Content Capture: Travel to client locations within a 30-mile radius of Uptown Charlotte as needed to capture photos and video footage for social media content. Scheduling & Posting: Upload content efficiently to Hootsuite or HubSpot according to the client’s content calendar. Trend Research: Stay up to date on industry and social media trends (especially video formats) to ensure relevant and engaging content. Brand Adaptation: Maintain a distinct voice and aesthetic for each client’s brand, aligning content with their specific marketing goals. Requirements Location: Must be currently based in the Charlotte, NC metropolitan area. Reliable Transportation & Willingness to Travel: Ability to travel to client sites within a 30-mile radius of Uptown Charlotte for on-site content creation. Proven Experience: Demonstrated success in social media content creation and Reels production (portfolio required). Strong Writing & Editing Skills: Ability to craft engaging, professional captions tailored to specific target audiences and brand voices. Graphic Design Skills: Proficiency with Canva, Adobe Creative Suite (Photoshop, Illustrator), or similar graphic design tools. Video Editing Knowledge: Experience with mobile or desktop video editing software (e.g., CapCut, Adobe Premiere Rush, InShot, Final Cut Pro, etc.). Scheduling Tool Familiarity: Experience using Hootsuite or HubSpot (or similar platforms like Buffer, Sprout Social) for content scheduling. Independent Work Ethic: Ability to manage time effectively, work independently, and consistently meet deadlines for multiple clients. Preferred, but not required: Experience working directly with B2B, professional services, manufacturing, or automotive brands. Deep knowledge of LinkedIn content strategies, particularly for professional services and lead generation. Experience in social media analytics and reporting to track performance and inform strategy. Understanding of inbound marketing principles and how social media content contributes to the overall marketing funnel. If you’re a creative storyteller based in Charlotte, skilled in crafting engaging video content for B2B and professional audiences, and understand how social media drives business goals, we’d love to hear from you! Please include a portfolio with examples of past work (graphics, Reels, captions, or full campaigns) demonstrating your capabilities.

Keyword: Brand Developer

Price: $35.0

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