Digital marketer

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Digital Marketing Specialist About Us [Insert your company name and a brief description about your business, values, and work culture] Job Overview We're looking for a talented Digital Marketing Specialist to join our team and drive our online marketing efforts. The ideal candidate will be a creative and analytical professional with experience in paid advertising, content creation, lead generation, and marketing automation. Key Responsibilities Paid Advertising Management Create, manage, and optimize Facebook Ads campaigns to increase brand awareness and generate leads Develop and implement Google Ads strategies across Search, Display, and YouTube platforms Monitor campaign performance and adjust strategies to maximize ROI Execute A/B testing to identify high-performing ad creatives and copy Provide regular reporting on campaign metrics and insights Content Creation Write engaging, SEO-optimized blog posts aligned with our content marketing strategy Create compelling copy for social media posts, particularly for LinkedIn Design and produce professional marketing videos for various channels Develop downloadable content assets (whitepapers, case studies, etc.) LinkedIn Lead Generation Build and execute LinkedIn outreach strategies to connect with potential clients Create and manage LinkedIn advertising campaigns Develop engaging LinkedIn content that positions our company as an industry thought leader Monitor engagement metrics and optimize strategies accordingly HubSpot Management Manage our HubSpot CRM and marketing automation platform Create and maintain email marketing workflows Build and optimize landing pages and forms Track lead sources and conversion rates Generate comprehensive marketing reports Qualifications Required Skills & Experience 3+ years of experience in digital marketing with focus on paid advertising Proven experience managing Facebook Ads and Google Ads campaigns Strong copywriting and content creation skills Experience with LinkedIn marketing and lead generation Proficiency with HubSpot or similar marketing automation platforms Video creation and editing skills Data-driven mindset with strong analytical abilities Excellent written and verbal communication skills Preferred Qualifications Google Ads and/or Facebook Blueprint certifications Experience in B2B marketing Graphic design skills SEO knowledge Experience with other CRM platforms

Keyword: Copywriting

Email Marketing HubSpot Facebook Internet Marketing Blog LinkedIn LinkedIn Lead Generation