Email Marketing

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Email Marketing Campaign Specialist - Education Sector Short-term Project | $2,500 Budget About Us We are a specialized consulting firm dedicated to empowering educational communities. We work with public district and charter schools in New Mexico and Tribal education systems to create transformative learning environments that honor heritage while building future pathways. Our services span charter school development and renewal, data analysis, educational leadership coaching, community engagement, strategic planning, and grant funding support. Project Overview We’re seeking an experienced Email Marketing Specialist to design and manage a targeted campaign aligned with charter school monitoring and renewal cycles, as well as upcoming grant funding opportunities to be released on May 1st. This campaign will position our services to educational institutions looking to capitalize on new funding streams while improving their program effectiveness. Responsibilities • Design a comprehensive email marketing strategy tailored to educational institutions (public district and charter schools and Tribal education systems) • Create a series of 5-8 professional, engaging email templates that highlight our service offerings • Develop segmented contact lists based on school type, renewal cycle stage, and funding needs • Write compelling, education-focused copy that resonates with school administrators and leaders • Set up automation workflows to deliver timely content aligned with grant release dates and charter renewal deadlines • Implement tracking systems to measure open rates, click-through rates, and conversions • Provide weekly performance reports with actionable insights • Optimize campaigns based on performance metrics • Train our team on maintaining and executing future email campaigns Timeline • Campaign Development: 2 weeks • Campaign Execution: 4 weeks • Analysis and Handoff: 1 week Required Skills & Experience • Proven experience in email marketing campaign design and management • Understanding of the education sector, particularly K-12 administration • Knowledge of charter school operations and grant funding cycles (preferred) • Excellent copywriting skills with ability to translate complex services into clear value propositions • Proficiency with email marketing platforms (Mailchimp, Constant Contact, or similar) • Experience with audience segmentation and targeted messaging • Strong analytical skills to measure campaign effectiveness and suggest improvements • Portfolio of successful email campaigns with measurable results Deliverables • Complete email marketing strategy document • 5-8 professionally designed, mobile-responsive email templates • Segmented contact management system • Automated campaign workflows • Comprehensive performance analytics dashboard • Training materials for our team’s future campaign management • Final project report with recommendations for ongoing marketing efforts Budget $2,500 for the complete project (payment schedule: 40% upon project initiation, 30% at midpoint review, 30% upon successful completion) How to Apply Please submit: • Your resume highlighting relevant email marketing experience • 2-3 examples of successful email campaigns you’ve managed • A brief proposal (500 words max) outlining your approach to this project • Timeline for completion • References from similar projects Why Work With Us Join us in making a meaningful impact in education! This project offers an opportunity to apply your marketing expertise to support educational communities across public, charter, and Tribal schools. Your work will help connect vital services to schools during their critical planning and funding cycles.

Keyword: Copywriting

Price: $2.0

Email Marketing Email Campaign Setup Email Marketing Strategy Marketing Strategy Campaign Management