Website Redesign: Update our Webflow Website

---

---

About Kriseles Kriseles is transitioning from a tech-focused to a leadership development brand committed to unlocking human potential, supporting transformational leaders, and driving cultural and organizational paradigm shifts rooted in shared humanity. Project Goals Streamline the existing 5-page website into 2 core, high-converting pages. Reposition Kriseles as a leadership development organization. Translate existing messaging into SEO-optimized, lead-converting web copy. Align updated content with existing brand guides and visual identity. Scope of Work 1. Strategy & Alignment Review existing website on Webflow: Kriseles.co Review current brand guides Confirm SEO keywords, audience profiles, and conversion goals. 2. Content & Copywriting Refine our existing copy into clear, concise, and emotionally compelling SEO-friendly copy. Ensure copy drives engagement and converts leads into aligned clients. 3. Website Restructure & Flow Reduce from 5 pages to 2 high-impact pages: Homepage: Brand story, vision, core offering, credibility, and lead magnet/CTA. Services/Work With Us: Detailed services, process, client impact, call to action (e.g., schedule a discovery call). UX recommendations for Webflow updates (e.g., flow, hierarchy, CTAs). 4. SEO Integration Use keywords that reflect leadership, coaching, DEI transformation, paradigm shifts, and cultural change. Optimize all copy for search (headlines, meta descriptions, ALT text guidance). Ensure accessibility and responsiveness guidance for Webflow implementation. 5. Implementation Support (if needed) Collaborate with your Webflow developer or designer. Provide copy as editable documents and, optionally, directly into Webflow CMS. QA copy placement for alignment with brand design and clarity. Deliverables 1. Updated, SEO-optimized copy for 2-page site. 2. Final copy documents formatted for Webflow. 3. Recommendations for visual structure and call-to-action placement. 4. Optional: Brand-aligned headlines/subheadlines, CTA variations, and microcopy (e.g., button text, form text).

Keyword: Copywriting

Price: $50.0

Information Architecture Landing Page Webflow Web Development Website Redesign