Social Media Manager for Cavela - Global Sourcing Company

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Role Objective: Cavela is seeking a strategic and execution-focused Social Media Manager to lead our social presence, increase brand awareness, engage our audience, and support our growth goals. The ideal candidate understands both the language of B2B e-commerce and the tone of social media virality. They should be passionate about global trade, e-commerce trends, and emerging technologies like AI in supply chain sourcing. Key Responsibilities: - Develop and execute a social media strategy across platforms (LinkedIn, Twitter/X, Instagram, TikTok, and YouTube Shorts). - Create and manage a content calendar aligned with promotions, updates, and campaigns. - Generate content (graphics, short-form videos, copy) tailored to Cavela's e-commerce audience. - Monitor trends, competitor activity, and audience engagement metrics. - Collaborate with product, growth, and customer success teams to surface client stories and use cases. - Manage and grow Cavela’s social media following and community presence. - Report on performance and optimize content strategies based on analytics. - Interact with various accounts on social media platforms to build a community and gain traction. Requirements: Experience: - 4 years minimum in social media management, ideally for a B2B SaaS or e-commerce-enabling platform. - Portfolio or links showcasing past work. - Proven track record of building audiences and driving engagement. - Strong understanding of LinkedIn, X/Twitter, and TikTok as platforms. - Ability to direct creation of scroll-stopping visuals and videos. - Data-literate and comfortable setting KPIs. - Understands the tone of manufacturing, supply chain, and global business. Skills: - Strong storytelling and copywriting skills. - Familiarity with AI, global manufacturing, and e-commerce supply chains is a plus. - Proficient in Canva, Figma, Adobe Suite, or other content creation tools. - Analytical and data-driven: able to interpret insights and adjust strategy accordingly. Mindset: - Entrepreneurial, self-starter attitude. - Comfortable working in a fast-paced, high-autonomy environment. - Deep curiosity about how things are made and how global trade works.

Keyword: Copywriting

Price: $25.0

Social Media Management Content Strategy Lead Generation Content Creation Brand Positioning B2B Marketing B2C Marketing Content Writing Ecommerce