Paid Media Specialist for DTC Youth Brand (Meta, Google Ads)

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We're a direct-to-consumer brand making diapers for disabled kids who've outgrown baby products but aren't ready for adult sizes. What we need: - Expert management and optimization of existing Meta and Google Search campaigns - About 10 hours per month of focused work - Availability to respond to questions or issues via calls, Zoom, or text when they arise - Help establishing and meeting proper CPA, ROAS, CAC, LTV, and CAC:LTV benchmarks for our niche - Strategic recommendations to maximize yield while maintaining healthy acquisition costs Current situation: - $35k/month ad spend across platforms - Need a second set of eyes on campaign structure and optimization - Small but growing brand in a specific market segment - Looking to improve efficiency of our spend and optimize for long-term customer value Requirements: - Proven experience optimizing Meta and Google Search ads for DTC brands - Responsive communication and ability to troubleshoot issues as they come up - Strong understanding of conversion tracking and attribution - Knowledge of industry benchmarks for CAC and LTV metrics in specialty consumer products Ideal candidate: - Has worked with health/medical or specialty consumer products - Experience with brands at similar monthly spend levels - Data-driven approach to optimizing campaign performance - Clear communicator who can explain recommendations simply

Keyword: Product Marketing

Price: $35.0

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