Logo Redesign & Brand Identity Package for Coastal Pressure Washing Company

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We are seeking a talented logo designer and/or brand strategist to redesign/create a clean, professional and coastal-themed logo and comprehensive brand identity package for our exterior cleaning and pressure washing business, "Fresh Wave Pro Wash." We specialize in pressure washing, soft washing, gutter cleaning, and window cleaning in a beach-side coastal community. Our brand blends freshness, reliability, and a laid-back coastal vibe — think waves, surf, and sunshine meets sharp, modern service. Our customers are mid to high income earners many of whom have second homes in excess of $500K - $1M+ in value. We aim to enhance our visual identity to better connect with our target audience. If you have experience in brand identity design and a strong portfolio showcasing your work, we would love to hear from you! We're seeking a talented designer who can: • Redesign our current logo to be more professional yet fun, clean, and fresh including an updated color palette (coastal/beachy, but bold enough to stand out from competitors who mostly use blue/white). • Incorporate a wave element creatively into the design (possibly into a letter or wrapped around the name). • Maintain legibility and strong visual appeal for use on vehicle wraps, uniforms, social media, signage, and print materials. Also consideration for a possible mascot integration. We want a logo that will: • Incorporate a wave element integrated into the text while including the full business name: Fresh Wave Pro Wash • Communicate high end service yet be relaxed enough to convey a coastal beach vibe • Use colors that convey both freshness and cleanliness but also trust and value, yest really stand out from other generic looking pressure washing company logos. Colors like greens, blues, purples/indigo, etc. (but we’re open to strong suggestions) • Be clean and modern — not cartoonish, but still approachable and distinctive • Have a version that works well on truck wraps, business cards, uniforms, and social media profiles! For a possible future add-on job, we would like to eventually design a mascot using a friendly yet strong looking cartoon surfboard (possibly named Surfy Suds!) which isn’t part of the main logo but would be utilized in various marketing elements such as vehicle wraps, business cards, brochures, and possibly even a "stuffed giveaway!" Deliverables: • Final logo in all formats (vector, PNG, SVG, etc.) • Black-and-white and color versions • Transparent background version • Full rights to all files • Branding color codes and font names • Optional: Social media profile versions or branded templates Ideal Designer Has: • Experience with home services or coastal brands • Strong logo portfolio (please include links) • Ability to collaborate and revise based on feedback • Understanding of print and digital branding applications Budget: Open to fixed price or hourly proposals based on experience and scope. Please include your estimated timeline. Let’s make Fresh Wave Pro Wash stand out — not just clean, but fresh, memorable, and visually striking!!!

Keyword: Brand Management

Price: $500.0

Logo Design Corporate Brand Identity Brand Guidelines Brand Positioning Graphic Design