Brand Messaging & Copywriting Expert for Boutique NYC Medspa (Wellness + Results-Driven)
Hourly: $65.00 - $95.00
About Us: We’re Sacred Skincare, a boutique medspa in NYC that blends holistic wellness with advanced skincare. Our ideal clients are wellness-minded professionals who invest in high-touch self-care and value personalized, transformative experiences. We’re rooted in education, results, and a warm, respectful client journey, beyond just skin deep. What We’re Looking For: We need help refining how we present ourselves through our brand messaging, service listings, and future advertising efforts. We want to clearly and concisely communicate why clients should choose us, while remaining true to our values and elevated tone. This role is perfect for someone who can blend strategic thinking with polished copywriting, especially someone familiar with beauty, skincare, spa, or wellness brands. Scope of Work: Brand Messaging Audit & Refresh Clarify our unique selling proposition (USP) and tone of voice Refine or develop brand messaging pillars, tagline, and emotional connection points Service Listing Rework Make our offerings clear, enticing, and easy to navigate for ideal clients Client-focused descriptions (benefits over technical details) Website Copy Suggestions or Rewrite (Home / About / Services) Support user clarity and emotional resonance Guidance on flow or structure if needed Optional (Future Phase): Messaging for Facebook/Instagram (Meta) + Google Ads Landing page copy for lead generation or seasonal offers Ideal Candidate: Deep understanding of spa, beauty, wellness, or boutique service brands Experience writing for a results + experience-driven audience Warm, elegant, high-integrity writing style Strong brand storytelling and conversion copywriting skills Bonus: Knowledge of ad strategy or digital funnel structure To Apply: Please share: A brief note about why you're a good fit for a wellness-forward brand 1–2 samples of brand messaging or copywriting for beauty/spa/wellness clients Optional: Experience with ad copy or landing pages for service-based businesses
Keyword: Brand Marketing
Price: $65.0
Brand Identity Design Brand Development Brand Strategy Marketing Strategy Branding Storytelling Advertising Strategy Brand Positioning Copywriting
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