Meta Ads Consultant – Avatar Refinement & Audience Optimization Fertility Program

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We run Fertility Avenues, a premium fertility support platform that provides structured, expert-guided programs to help women struggling to conceive. We offer a comprehensive, evidence-informed solution that integrates science, strategy, and emotional support. We’re already generating leads at scale through Meta (Facebook/Instagram) lead ads. Now, we’re ready to take it further by tightening our avatar and improving audience precision so we stop attracting the wrong fit—particularly leads who aren’t emotionally or financially aligned with our offering. We’ve collected powerful video testimonials from women who became pregnant through our program, which provide strong social proof and valuable emotional insight. These can be leveraged as creative assets or used to guide messaging and targeting strategy. This is not a beginner setup. We’ve validated creatives, tested messaging angles, and are consistently driving leads. Now, we're looking for a senior Meta strategist to help us: ✅ Refine the avatar beyond age and gender — behavior, belief systems, financial readiness, and emotional stage ✅ Audit current targeting strategy – audiences, exclusions, interests, geo layers, lookalikes ✅ Diagnose lead quality issues – where are we leaking time on misaligned leads? ✅ Build a smarter targeting matrix that better filters for high-intent, values-aligned women ✅ Align messaging + audience strategy so the right people engage and convert Who You Are: ✔ An advanced Meta Ads strategist who understands audience behavior, not just clicks ✔ Experienced in improving lead quality and alignment, not just lowering CPL ✔ Skilled at working with premium service or program offers ✔ Familiar with emotionally charged, high-trust categories (bonus if in fertility, health, wellness, or women’s empowerment spaces) ✔ Able to think strategically and collaborate with in-house teams (not looking for ad managers or hands-off media buyers) Deliverables: Target audience refinement strategy (including interests, behaviors, lookalikes, and exclusions) Avatar profile based on real lead data + psychographic modeling Lead quality diagnosis + recommendations Optional: Ad/account audit with insight on audience-to-creative alignment Optional: Build a “smart audience testing matrix” we can implement going forward Engagement Scope: Short-term consulting project (5–10 hours to start) Fixed price or hourly (we’re open to proposals) Quick turnaround preferred — we are actively running traffic

Keyword: Video Expert

Price: $50.0

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