Email Marketing Specialist for Luxury Short-Term Vacation Rentals

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Seeking a highly skilled email marketing freelancer. Experience in short-term vacation rentals a plus! About Us: We manage a portfolio of luxury vacation homes in Colorado mountain towns, each valued at over $5M. Our focus is on creating a high-end, white-glove experience for our guests and homeowners. As we scale, we aim to implement an email marketing program to drive direct bookings, engage our homeowner clients, and build long-term loyalty. Scope of Work: - Develop and implement a comprehensive email marketing strategy (guest-facing and homeowner-facing) - Design email templates that align with our brand - Create compelling, conversion-focused copy - Set up lead capture tools and integrate with a CRM and our PMS, Hostaway - Run A/B tests to improve open/click rates and conversions - Analyze performance and provide monthly reports with insights and recommendations Qualifications: - Proven success with email marketing for vacation rental companies (please include portfolio or examples) - Understanding of guest and homeowner lifecycles in the STR space - Experience with platforms like Mailchimp, Klaviyo, ActiveCampaign, or similar - Ability to design beautiful, on-brand email templates - Strong copywriting and storytelling skills Bonus: Experience integrating with Hostaway A brief overview of your approach to email marketing for luxury vacation rentals. Examples of email campaigns you’ve created for vacation rental brands or similar industries. Your preferred email marketing platform and why. Your availability and rate. To confirm you’ve read this job post carefully, please include the word “Aspen” somewhere in your response. Applications without this word will be automatically declined.

Keyword: Freelance Job

Price: $20.0

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