Brand Identity Strategy Consultant Needed

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We are seeking an experienced consultant to develop a comprehensive brand identity strategy for our company. The ideal candidate will have a strong understanding of brand positioning, visual identity, and messaging strategies. One of the key deliverables is a brand guide that hits all the points for this emerging wellness product start-up. Our first (of many) products is a patent-pending invention for which there is limited competition. This poses a challenge to build a strategy that can help us build a culture around our offering. The ideal candidate will be comfortable with some ambiguity and focused & able to craft a brand identity strategy based on the unique story of the founder. Develop assets, tag-lines etc, that engage a new set of customers who will want to use our product. Additionally, engage our target customers who use products that have a close connection to our invention. We also need to revise our logo and would appreciate insight and support with logo designs. We are looking for a consultant that can support our long term projects on an ad-hoc basis. Your role will involve conducting market research, and creating a cohesive brand narrative that resonates with our target audience. We are looking for someone who can bring creativity and strategic thinking to the table. If you have a passion for branding and a proven track record, we would love to hear from you!

Keyword: marketing