Marketing Automation a Analyst / Zapier and Make expert

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We are looking for a hands-on and proactive candidate for the position of Marketing Automation Analyst at our luxury construction company, Olde Tyme Floor Co. The position is between 6 to 12 hours per week. You will be working closely with our Marketing Manager. Responsibilities: Design, configure and maintain the marketing automation system to power targeted and personalized communications Maintain and support integrations with Salesforce.com, Adobe Experience Manager, Adobe Analytics, Adobe Test & Target, Data Warehouse, and RESTful API services Collaborate with other groups (Marketing, Customer Service, Operations, Product, Data Science, & Development) to successfully implement and realize cross-functional projects such as abm, cx, attribution, personalization, and targeting translate business needs to technical specifications, understand the underlying technical layer from a business systems analyst perspective create automations using zapier and make. Develop and maintain marketing automation platform technical documentation Recommend when to use existing Oracle Eloqua capabilities vs. Purchase vs. Build for new solutions Work with Business Applications team related to the CRM integration and the next-generation marketing analytics infrastructure Recommend and implement audience segmentation strategies that incorporate available demographic and behavioral criteria from multiple sources within the marketing data ecosystem for efficient design and response Drive marketing infrastructure and customization of the marketing automation platform including scoring, multi-touch drip nurture and broadcast emails, profiling, segmentation, workflows, and ROI reporting Troubleshoot CRM errors, design and implement long-term solutions in accordance with existing requirements/structure Requirements: Good understanding of Web, CMS, and related technologies Excellent knowledge of Zapier and Make Ability to design and implement API integrations Ability to drive success through data/system technology efficiencies Ability to think logically and critically when troubleshooting along with a desire to grow your technical skillset Problem-solving ability and consideration of process improvements Please include answers to the following in your response: Describe the most successful marketing automation campaign you have run and why you consider it successful. Describe the least successful campaign you have run and what you learned from it. Category: IT & ProgrammingSubcategory: OtherProject size: SmallIs this a project or a position?: ProjectI currently have: I have specificationsRequired availability: As neededAPI Integrations: Social media (Facebook, Twitter, etc.)

Keyword: API Integration

Price: $50.0

Secondary Price: $100.0

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