Project goal Create a timeless, iconic logo for a brand symbolizing light, creativity, culture, and entertainment, which resonates with a diverse audience. Brand Guidelines The logo should represent a curator of creativity and entertainment, expressing boldness, simplicity, professionalism, and minimalism. Scope of work - Design a unique, abstract logo with a standalone symbol and integrated wordmark. - Ensure the logo is versatile for use across multiple formats including web, print, and merchandise. Additional information - Avoid literal imagery like music notes, film reels. - Inspiration includes Apple’s and Nike’s logos. Logo design style Minimalist Milestone 1: Conceptual Design (40%) Delivery: Provide 3 initial logo concepts with both icon and wordmark combinations. Include color and black-and-white variations. Feedback will be provided, and one concept will be selected for refinement. Milestone 2: Final Design (60%) Delivery: Deliver the finalized logo, including: Scalable vector files (AI, EPS, PDF) Raster files for web use (PNG, JPEG) Both color and black-and-white versions. Expectation: The final logo should reflect all feedback, be polished, and include a short style guide outlining usage guidelines (e.g., typography, color palette, spacing). Thank you! Let me know if you have any questions!
Keyword: Logo Design
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