Project Overview I need a skilled freelance writer to produce a 1,500-word critical assessment comparing two competing businesses with different business models (one value chain "pipe" business and one platform business). This academic project requires analytical thinking, strong research skills, and the ability to create effective business model visualizations. Deliverables 1. A well-structured report (1,500 words ±10%) containing: - Brief introductions to each company (one paragraph per company) - Critical analysis of key differences between the companies: * Each company's overall strategic goals * The two most important sources of competitive advantage for each company - Assessment of which company has better growth prospects with justification - Professional formatting with Harvard citation style 2. Two one-page visual illustrations (as appendices): - B2C or B2B Value Chain illustration for Company One - B2C or B2B Platform illustration for Company Two - Both illustrations should include annotated observations highlighting competitive advantages Requirements - Select two competing businesses operating in the same geographical area with distinctly different business models - At least one company must not have been discussed in module learning materials - Create clear value creation illustrations with insightful annotations - Follow academic standards with proper citations and formatting - Adhere strictly to the word count (1,500 words ±10%) Selection Criteria The ideal candidate will demonstrate: - Experience with business analysis and case studies - Understanding of value chain and platform business models - Strong research and critical thinking skills - Ability to create clear business model visualizations - Academic writing experience with Harvard citation style ## Timeline The project will be evaluated based on the quality of comparative analysis (40%), assessment of growth prospects (25%), quality of illustrations (25%), and formatting/presentation (10%). I look forward to collaborating with a skilled writer who can deliver insightful business model analysis.
Keyword: marketing
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