Product Marketer Needed for Unified Product Offering

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We are seeking an experienced product marketer to help us package several pieces of intellectual property into a cohesive product offering. The ideal candidate will have a strong background in product marketing, with the ability to create effective marketing strategies that enhance our product's visibility and appeal. This role involves collaborating with our team to ensure that our unique IP is presented in a compelling way, supported by targeted marketing efforts. Our IP includes a personality assessment being used globally by a few clients but not widely recognized as a brand or product. It also includes implementation strategies to use the assessment to inform HR and hiring managers about job candidates so they can put the right personality in the right role. Further, it is used by coaches and trainers, professional and corporate internal, to uplevel communications with their clients and organizations. We don't want to compete in just the assessment industry. We want to position the "product" as a solution for hiring and leadership/team development powered by the assessment. Once we have a succinct product offering, we need help with identifying and developing the appropriate lead magnets, sales materials, sales emails, nurturing emails, etc. The product marketing expert we hire will guide the strategy and oversee the team creating the deliverables. Please include verification of your experience and explain how you would approach this project in your cover letter. This could be an ongoing part-time role for the right person who will start immediately. We are a start-up but have tested the assessment and have a handful of clients paying for a subscription to use it. Most came through word of mouth over the last three years. We want to go to market through Google AdWords, email and LinkedIn marketing. We've tried and learned we don't have clear and simple messaging. We already have an MVP software platform for clients to deliver and manage the assessments. What we lack now as we try to bring it to the mass market is the language, look, and feel that compels our audience to try the product and pay for the product. If you have a passion for product strategy and marketing, and believe you can solve our problem, we would love to hear from you. We are located in the Scottsdale, Arizona area and prefer an in person collaboration. But, we are open to all virtual from any location in the USA.

Keyword: Design branding

Price: $20.0

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