Digital Marketing Specialist – Paid & SEO (Personal Injury Law Firm)

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Ready to shine in the world of digital marketing? If you're a rising star eager to make an impact and take your career to the next level, we want to hear from you! Join our team as a Digital Marketing Specialist and help us drive success through innovative strategies and creativity. Our Mission – Justice for All. Life Changing Results. As Digital Marketing Specialist, you will be responsible for creating, managing, and optimizing paid digital advertising campaigns while also implementing and executing SEO strategies to enhance organic search visibility. Your role will focus on both driving paid traffic through strategic ad campaigns and improving website rankings through SEO best practices.   Your responsibilities will include:  Paid Digital Advertising -Tactical campaign development and expansion of existing paid search marketing campaigns -Conducting keyword research and selection for pay-per-click campaigns to maximize budget while achieving key business objectives such as traffic, sales, and ROI/ROAS goals -Monitoring, tracking, interpreting and optimizing campaign metrics via Google Analytics to ensure peak performance -Making recommendations on keyword selection while prioritizing expansion efforts -Producing weekly campaign performance reports -Executing and maintaining paid social media campaigns Search Engine Optimization (SEO) -Conducting keyword research and competitive analysis to enhance organic search visibility -Implementing on-page SEO optimizations, including metadata, headings, internal linking strategies, and backlinking strategies -Developing and executing link-building strategies to improve domain authority -Conducting site audits to identify and fix technical SEO issues -Optimizing content for search engines while aligning with user intent and best practices -Tracking and analyzing website performance using Google Analytics and other SEO tools to provide actionable insights Additional Responsibilities: -Managing individual and/or team projects -Implementing and executing long-term brand management strategies -Interacting with vendors and staying up-to-date with the latest trends in paid advertising and SEO We are looking for Digital Marketing Specialist with the following qualifications:  -1+ years of experience in paid search, paid social, and SEO -Proficiency in Google Ads, Google Analytics, Google Search Console, Meta Ads, and SEO tools (BrightEdge, SEMrush, Moz) -Experience with managing large-scale PPC campaigns -Strong understanding of on-page, off-page, and technical SEO strategies -Familiar with WordPress and SEO-friendly website structures -Strong problem-solving and project management skills -Detail oriented and deadline driven -Ability to effectively communicate with the executive team -Bachelor’s degree is preferred -Previous law firm experience a plus

Keyword: Marketing digital

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