Social Media Manager for Retro Tiki Brand Launch (1-Month | Canva, Ads, Influencers)
Hourly: $30.00 - $55.00
DESCRIPTION Join a retro tiki brand for our May 1, 2025 launch of digital tropical recipe books and merch! We sell on Etsy (70%), Gumroad (20%), and WooCommerce (10%), with Amazon and TikTok Shop expansions coming later this year. We're scaling social media from 10 posts/week to ~25, supporting a $5k May ad campaign projected to drive ~1,500 clicks and 3% conversion (~30 sales/day). You’ll help us build buzz across Etsy, Pinterest, Instagram, TikTok, and Amazon—focusing on tropically themed, visually rich content. You’ll also coordinate ~15 influencer posts on TikTok and Instagram using a $5k micro-influencer budget (accounts with 5k–50k followers) to drive visibility and engagement. Expect brand direction, voice guides, and visual assets after NDA. YOUR ROLE Create ~25 social posts/week: • Etsy (10), Pinterest (5), Instagram (5), TikTok/Amazon (5) Design visuals in Canva (Photoshop optional) Manage $5k in May ad spend: • TikTok ($2k), Instagram ($2k), Pinterest ($1k) Coordinate ~15 influencer posts on TikTok/Instagram Track performance (clicks/conversions, 3% avg. CTR, ~30 units/day) using Google Analytics, Etsy Insights, and Meta tools SKILLS NEEDED 2+ years social media marketing (gift, food, or lifestyle niches preferred) Strong eye for tropical, vintage, or mid-century modern aesthetics Canva proficiency (Photoshop a plus) Meta and Pinterest ad experience Google/Etsy analytics familiarity (targeting 5% sales lift) Prior success with influencer campaigns and coordination To confirm you’ve read this post, include the word “torch” in your application. (Applications missing this will not be reviewed.) PROJECT DETAILS Timeline: April 21 – May 21, 2025 Hours: 20–30/week (remote, flexible) Pay: $40/hour, up to $2,000 total Start: ASAP (by April 21 preferred) Budget: $2k contractor fee + $5k ad budget + $5k influencer budget TO APPLY Please submit your proposal through Upwork with: A link to your portfolio (tropical, food, or lifestyle samples) 1–2 post ideas for our brand (ex: “Tropical recipe teaser” or “Retro merch reel”) A short note on your experience with TikTok/Instagram influencer campaigns Tell us why you’d vibe with our tropical crew
Keyword: social media marketing
Price: $30.0
Social Media Management Social Media Marketing Social Media Content Creation Canva Buffer HootSuite Pinterest Instagram Facebook
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