Real Estate Digital Marketing Expert for $1M Waterfront Vacation/Retirement Property

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Description: I’m looking to hire a digital marketing expert to develop and execute a high-impact campaign to sell a $1M luxury waterfront home located in a secluded part of the Eastern Shore of Virginia. This is not your average listing — it’s an exclusive vacation, retirement, or investment property with ocean views, private beaches, a dock, 6 acres of land, and top-tier amenities. This campaign needs to reach lifestyle-driven buyers who may not be actively looking for a home — such as second-home seekers, investors, and retirees, especially from out-of-state. Your Responsibilities: Develop and execute a full-funnel digital marketing strategy Identify and target ideal buyer personas (retirees, investors, vacation home buyers) Launch and manage Facebook/Instagram Ads, Google Display Ads, and YouTube Ads Create or advise on engaging ad creatives (you’ll have access to pro photography & drone footage) Direct traffic to a custom landing page or listing site Set up email marketing or retargeting funnels if needed Provide regular performance reports and optimizations Ideal Experience: 3+ years of digital marketing with real estate, luxury, or lifestyle products Proven success reaching out-of-market or passive buyers Strong portfolio of Facebook Ads / Google Display / YouTube campaigns Familiar with retargeting, lookalike audiences, geo-targeting Bonus: experience marketing high-end or waterfront properties Assets You’ll Work With: A landing page or listing link Professional drone and interior/exterior photography Full property highlights and unique selling points Brand messaging and demographic insights Budget & Timeline: 2–3 month campaign (initial phase) Open to hourly or fixed-price proposals Budget range for setup + management: $1,500–$3,000 (ad spend additional and flexible) To Apply: Please respond with: A brief overview of how you would approach this project Examples of similar campaigns you’ve run (real estate preferred) Your typical pricing and turnaround times Any questions or recommendations based on the description Ready to help us find the perfect buyer for a dream waterfront home? Let’s talk!

Keyword: Social media

Price: $1.0

Social Media Advertising Facebook Advertising Google Ads Real Estate Marketing Digital Marketing Strategy YouTube Marketing Lead Generation Email Marketing