Lifecycle Marketer with Salesforce Marketing Cloud & Iterable Expertise

---

---

We’re looking for a mid-level Lifecycle Marketing Specialist with subject matter expertise and a strong execution track record. As a Lifecycle Specialist at a publicly traded fintech, you will use owned channels like Email and SMS to guide customers through the stages of discovery, activation, and ultimately borrowing funds for a loan. Day to day, you will plan and build complex journeys that deepen a customer’s relationship with Upstart. This role is heavily collaborative with partners in Product Marketing, Product, Engineering, Creative, and Analytics. This role has the potential to move from contract to hire. How you’ll make an impact: -Create detailed workback schedules to launch new customer journeys, aligning timelines across multiple stakeholders -Develop strategic documentation that communicates lifecycle goals, messaging frameworks, and roadmaps -Share business requirements with technical partners, enabling them to define, scope, and build technical needs -Write creative briefs to empower our internal Creative team to build effective Lifecycle assets -Build complex customer journeys including email templates, audience logic, and segmentation splits using Salesforce Marketing Cloud and Iterable -Analyze customer lifecycle performance against revenue, conversion, and engagement goals using BI tools (we use Looker and Mode) Minimum Qualifications -2 years+ of hands-on experience with Salesforce Marketing Cloud, specifically on a marketing (not martech) team -2 years+ of building emails and journeys in Iterable or Braze -4 years+ of creating Lifecycle marketing strategies based on customer events and triggers -Proven track record of writing marketing and/or business briefs -A passion and aptitude for project management and collaboration with stakeholders– this role is heavy on it -Strong analytical ability– this role requires a deep understanding of statistical principles. You must be able to pull data using a Business Intelligence Tool (we use Looker and Mode) and draw insights from data sets independently Preferred Qualifications -You’re an executor. You get a thrill from getting things done efficiently and with quality -You’re highly organized—comfortable working within existing processes, but always looking for ways to improve them -You’re a natural collaborator who enjoys working cross-functionally to find solutions -Proficiency in SQL is a plus and will give you an edge -Ability to communicate effectively with creative and technical partners -Past experience or a personal interest in financial lending is nice to have, but not required

Keyword: Marketing Expert

Price: $15.0

Salesforce Marketing Cloud Marketing Automation Email Marketing Customer Relationship Management Iterable Project Management