Experienced Webmaster with Azure, SEO/SEM, HubSpot, and Google AdWords Expertise

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We are seeking a highly skilled and proactive Webmaster to join our team on a contract basis to rebuild our WordPress website on Azure using a modern web framework, optimize its performance, and drive engagement and conversions. This role demands a blend of technical expertise, digital marketing proficiency, and creative content development skills. The ideal candidate will be forward-thinking, constantly identifying opportunities to enhance user engagement and conversion rates, and adept at managing website infrastructure while delivering fresh, high-quality content. All marketing activities should integrate seamlessly with HubSpot, our central platform. Key Responsibilities: -Rebuild our WordPress website on Azure using a modern web framework to improve performance, user experience, and conversion rates. -Provide ongoing website infrastructure support to ensure seamless functionality and scalability. -Continuously add new content, including video assets, to keep the website dynamic and engaging. -Create video assets optimized for low-friction conversions (e.g., gated content without requiring full form completion). -Develop and publish engaging website content that can be repurposed across channels. -Write 2-3 high-quality blog posts per month to support content marketing efforts. -Collaborate with the marketing team to conduct keyword analysis, informing SEO strategies and improving organic search rankings. -Partner with marketing to implement and manage SEO and SEM campaigns to drive traffic and conversions, ensuring all activities point to HubSpot. -Leverage HubSpot expertise to integrate forms and landing pages ensuring all marketing efforts are centralized in HubSpot. -Collaborate with marketing to manage end-to-end Google AdWords campaigns, including setup, optimization, and reporting. -Provide regular reporting on website performance, SEO/SEM results, and conversion metrics. -Proactively identify opportunities to improve engagement and conversions, proposing innovative solutions. Requirements: -Proven experience as a Webmaster with a portfolio of successful website rebuilds. -Demonstrated experience migrating and rebuilding WordPress websites on Azure using modern web frameworks. -Strong expertise in website infrastructure support and maintenance. -Extensive experience in SEO and SEM, including keyword analysis and campaign management. -End-to-end expertise with Google AdWords, from setup to optimization and reporting. -Proficiency with HubSpot, integrating forms and landing pages. -Ability to create and edit video assets for marketing purposes. -Creative mindset with a focus on low-friction conversion strategies. -Excellent content creation skills, with experience writing engaging blogs (2-3 per month). -Forward-thinking approach, always seeking ways to improve engagement and conversions. -Strong analytical skills with experience in reporting on website and campaign performance. -Excellent communication and time management skills to meet deadlines. How to Apply: Please submit your proposal with the following: -A brief overview of your experience as a Webmaster, focusing on Azure migrations, modern web frameworks, SEO/SEM, HubSpot, and Google AdWords expertise. -Links to websites you’ve rebuilt or managed (especially on -Azure using modern frameworks), including examples of video assets and blog content. -A short explanation of how you would approach improving engagement and conversions on our website (integrating HubSpot forms and landing pages) -Your hourly rate and availability.

Keyword: Marketing digital

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