SEO & Digital Ads Specialist Needed – Interior Design & Furniture Industry About Us: We are a furniture boutique and full-service interior design firm, specializing in high-end home décor, furnishings, and design services. While our primary revenue comes from our design projects, it is essential that we increase both foot traffic to our boutique and online traffic to our Shopify store to drive additional revenue streams. Who We’re Looking For: We need a highly experienced SEO & PPC specialist who: ✔ Has industry knowledge in furniture, home décor, and interior design ✔ Is proficient in Google Ads, Facebook Ads, and Shopify SEO optimization ✔ Understands keyword strategy specific to our industry (e.g., furniture trends, interior design services, luxury home décor) ✔ Can audit our current online presence and develop a realistic, results-driven budget ✔ Is skilled in local SEO (Google My Business optimization, review strategy, and local search ranking improvements) ✔ Can track and report key performance indicators (KPIs) to ensure consistent progress ✔ Has experience with foot traffic marketing strategies (Google Maps ranking, local ads, geo-targeting, and event promotion strategies) Scope of Work: ✅ SEO Strategy & Implementation Keyword research & optimization for our Shopify store and design services On-page & technical SEO improvements (meta tags, alt text, structured data) Content recommendations & internal linking strategy Local SEO improvements (Google My Business optimization, location-based keywords, and local search rankings) ✅ Google & Facebook Ads Management Develop a realistic ad budget and strategy Create, manage, and optimize Google Search & Shopping ads Set up & manage Facebook/Instagram retargeting & conversion ads A/B testing and performance tracking Ads targeting local customers to increase foot traffic to our boutique ✅ Regular Reporting & Adjustments Monthly reports on SEO performance & ad results Adjustments based on insights to increase conversions & ROI Strategies to drive more in-store visits and improve website conversion rates. Ideal Candidate Qualifications:
Keyword: Market Research
SEO Keyword Research Marketing Strategy Retail & Consumer Goods Art & Design Search Engine Optimization Google Ads Google Analytics Pay Per Click Advertising
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