Experienced Web Content Marketer – Home & Product Page Copywriter

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A fast-growing global education and career development platform is seeking a highly skilled Web Content Marketer / Copywriter with proven experience in the education, EdTech, or online learning sectors. This role is ideal for a content professional who can craft clear, compelling homepage and product page copy that resonates with early- and mid-career professionals seeking high-quality learning opportunities. The platform’s initial offerings include language immersion (English and French), AI engineering career tracks, and entrepreneurship programs, with a focus on learners across the United States, Middles East and North Africa, West Africa, France, and Belgium. Scope of Work We are preparing for launch and require high-conversion content that reflects the brand’s global mission and value proposition. The selected candidate will be responsible for: Developing Homepage content that clearly communicates the platform’s purpose, values, and differentiators Creating Product Page content for three initial offerings: English Immersion Program AI Engineering Career Track Entrepreneurship & Global Leadership Program Advising on tone, structure, and calls-to-action to optimize user engagement and conversion (Optional) Supporting microcopy refinement and About page messaging Qualifications 3+ years of professional experience in web content marketing or digital copywriting Strong portfolio of homepage and/or product page work, ideally in the EdTech, e-learning, or SaaS space Deep understanding of value-based messaging, brand positioning, and user-centric copy Experience targeting early-career and mid-career professionals, as well as global learners Familiarity with SEO fundamentals, CTA optimization, and collaborative workflows with product, UX/UI, and marketing teams Comfortable writing for diverse, multicultural audiences Deliverables Homepage content draft (~300–500 words) Three product page drafts (~300–400 words each) Two rounds of revisions based on internal team feedback Optional consultation on content tone, messaging hierarchy, and UX writing suggestions Timeline Start Date: Immediate Engagement Type: Project-based (Estimated 10–20 hours over 12 to 24 weeks) Future Work Potential: Ongoing support may be requested for content marketing, landing pages, and lifecycle messaging

Keyword: UI Development

Price: $30.0

Education English Brand Identity & Guidelines Ad Copy Content Marketing Strategy Sales & Marketing Collateral Website Content Content Writing Blog Writing