Google Analytics & Tag Manager Audit for Shopify Plus Websites

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We are seeking an experienced professional to perform a comprehensive audit of our Google Analytics and Google Tag Manager implementations for our 3 Shopify Plus websites. Your expertise will help ensure accurate tracking, optimize data collection, and enhance our overall analytics setup. If you have a strong background in eCommerce analytics and a proven track record with Google tools, we want to hear from you. Please provide examples of similar projects you've completed in your application. Since migrating our GTM integration to Shopify’s Custom Events & Custom Pixels system (as required by Shopify), we are encountering significant tracking and reporting issues: GTM Debugging/Testing Limitations: -GTM's preview and debugger tools no longer function properly because the Shopify Pixel executes within a sandboxed environment. This environment uses dynamic, isolated URLs, making it impossible to load GTM in preview mode for accurate testing and troubleshooting. GA4 Data Integrity Issues: -In GA4, page URLs are now being recorded with dynamic "wpm" (Web Pixel Manager) URLs instead of the actual page paths. These "wpm" URLs are unique strings of numbers and letters for each event, making it extremely difficult (and sometimes impossible) to properly aggregate, analyze, or report on page-level data across the site. Here's a few examples of the things we want to ensure are tracking correctly: -SearchSpring site search reporting - including how well search terms are converting on the web, and value of shoppers using search vs. not using search; this is valuable information for site search optimization -Object click tracking - if we want to measure how well an area of the website is performing, like A+ content clicks, we would need GA4 and Google Tag Manager. Currently we don't do much of this, as we don't have a team member well-versed in GTM, but long-term it would be helpful to have. -Outbound links clicked -Internal 404s - something we should be checking monthly -Most stats broken down by channel - some of this is in Shopify, but a lot of the time, Channel (like organic, paid, etc.) isn't available to add to a report. This is helpful for a category reporting to see where organic vs. paid traffic is going and converting. We'd like to have a full audit done to ensure that we these tools setup correctly for data accuracy and leveraging all of the tools available within these platforms. Expected outcome is a set of recommendations and action plan to implement the correct changes to setup tracking properly. We have an internal development team that can implement the changes from your instructions. Please also include testing process and documentation to ensure accuracy.

Keyword: SEO Analysis

Price: $70.0

Search Engine Optimization Google Analytics Google Tag Manager Google Ads Shopify