Local SEO Specialist

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Job Title: Local SEO Specialist Full Job Description - Work Opportunity / Location: Remote - Job Type: Contractor / Freelancer / Project Based and Performance Based Work. - Compensation: Based on Experience and Skills. - Pay: Support a project based or hourly wage. Open to Negotiate. - Communications: Asana, Email, Zoom, Teams, Phone, or Text. - Company Details: Locations are based in Southern California. - Searching For: US Contractor or Freelancers. We are open to Worldwide candidates. Please submit a proposal. - Scope of Work: Medium to Large - Multi-month projects, ongoing work or a project lasting over a year. - Must Have: Fluent in Speaking, Reading, Writing English - Not required but nice to have: Experience in the HVAC Service Industry is a Plus. About Us We are a leading HVAC service-based business located in Southern California, committed to delivering exceptional service and value to our clients. As we continue to expand our digital footprint, we are seeking a talented SEO Specialist to join our remote contractor team. This is a unique opportunity to play a pivotal role in driving organic growth, elevating local search rankings, and optimizing our overall local digital presence. Job Summary As a Local SEO Specialist, you will develop and execute robust SEO strategies designed to increase organic traffic, improve search engine rankings, and maximize online visibility. You will collaborate closely with our content, marketing, and development teams to implement best practices and ensure our digital assets remain ahead of industry trends. Your expertise in Local SEO will be instrumental in reaching target audiences and supporting our business growth objectives. Key Responsibilities - Develop and execute tailored Local SEO strategies that align with client goals and target audiences. - Optimize and manage Google Business Profiles (GBP) for visibility, engagement, and local rankings. - Conduct local keyword research and competitor analysis to identify areas for growth. - Manage and maintain accurate local citations and directory listings. - Identify & resolve NAP (Name, Address, & Phone number) inconsistencies to support stronger local presence. - Monitor local listings for accuracy, performance, and optimization opportunities. - Track KPIs like local rankings, GBP engagement, Local SEO performance, and traffic metrics. - Implement and manage conversion tracking for Local SEO, GBP, and other local campaigns. - Set up and maintain analytics tools like GA4, Google - Tag Manager, Looker Studio, and Call Routing. - Create custom reports and dashboards with real-time insights for clients and internal teams. - Analyze local SEO and analytics performance, providing actionable insights. - Collaborate closely with content, design, and technical SEO teams to drive results. - Conduct comprehensive keyword research and competitive analysis to identify new growth opportunities. - Geo-targeting for local service areas supporting SEO strategies. - Monitor / Report on Local SEO performance using tools such as Google Analytics, Search Console, Ahrefs, SEMrush. - Stay current with evolving search engine algorithms and industry best practices. - Manage & optimize online, offline, & Local SEO, including UTMs, tags, and schema markup implementation. Required Qualifications - 5+ years of proven working experience as an Local SEO, with a track record of driving measurable results. - Strong knowledge of on-page, off-page, and technical Local SEO best practices. - Strong knowledge of Google Business Profile (GBP) management. - Experience with Google Business Profile (GBP) management, B2C SEO or Local SEO, particularly .geo-targeting for local service areas. - Ability to interpret analytics and turn data into strategy. - Proficiency with SEO tools (Google Analytics 4 (GA4), Google Tag Manager, Ahrefs, SEMrush, etc.). - Experienced with HTML/CSS, CMS platforms (WordPress & Go High Level) and basic web development principles. - Excellent analytical, problem-solving, and communication skills. - Ability to work independently and collaboratively in a remote team environment. Education & Experience - Bachelor’s degree in Marketing, Advertising, Communications, or a related field. - Proven experience with Local SEO, and landing page performance optimization, geo tracking, and geo targeting. - Demonstrated ability to work independently, manage multiple campaigns, and meet deadlines in a remote setting. - Detail-oriented and organized—you catch small errors and make sure nothing slips. - Fluent in Speaking, Reading, Excellent written communication in English. Preferred Qualifications: - Knowledge of PPC and content marketing strategies. - SEO expertise across Google, Bing, social media, and landing pages. - Basic understanding of JavaScript and advanced HTML for technical Local SEO tasks. - Understanding of PPC principles. - Experience in the HVAC Service Industry is a Plus. Why Join Us? - Flexible remote work with a results-driven, supportive team culture. - Significant growth opportunities and the ability to make a direct impact on company success. - Work alongside a talented, passionate team committed to innovation and excellence. - Enjoy a dynamic role where your contributions are valued and visible. How to Apply Interested candidates should submit: If you’re ready to take your Local SEO career to the next level and make a measurable difference, we want to hear from you. Please submit: - Your resume/CV - A portfolio or case studies demonstrating past Local SEO results or projects. (Please provide links). - A cover letter outlining your Local SEO approach and why you’re the right fit. Ready to take your Local SEO expertise to the next level? Apply now and help us grow our HVAC business with your strategic insight and skills!

Keyword: Design web

Delivery Time: 1 day left days

Content SEO SEO Keyword Research SEO Setup & Configuration Local SEO SEO Performance Search Engine Optimization