Digital Marketing Expert for Growing Rug Brand — Website Traffic & Trade Customer Growth

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We’re Part and Parcel Goods — a thoughtfully designed, sustainably minded rug brand — and we’re looking for a skilled freelance digital marketing expert to help us grow our online presence and reach more interior designers and trade customers. Our newly launched collection blends artistry, quality, and versatility, and now we’re ready to amplify our brand visibility, drive qualified traffic, and build a loyal customer base with a strong focus on the design trade. What We’re Looking For: Proven experience in digital marketing for lifestyle, interiors, or e-commerce brands Strong knowledge of paid social (Meta, Pinterest), email marketing, SEO, and analytics Strategic thinker with the ability to develop and execute campaigns that align with our voice and goals Experience with WooCommerce, Google Analytics, and Meta Ads Manager Bonus: experience marketing to interior designers or growing trade programs Key Goals: Increase qualified website traffic through smart ad strategy, SEO, and content direction Grow our trade program — more sign-ups, stronger email list, and higher engagement Boost brand awareness via organic content, social engagement, and visibility Drive swatch orders and help convert them into rug purchases Improve performance metrics and provide actionable insights through reporting Scope May Include: Paid social campaign setup and management Email marketing strategy and flows (Klaviyo, Mail Chimp) SEO audit + content suggestions Campaign reporting and analytics Trade outreach strategy and list growth ideas This is a freelance/contract role with flexible hours. Open to project-based work or monthly retainer depending on the fit. If you're creative, data-savvy, and excited about building a brand from the ground up, we’d love to hear from you!

Keyword: Design branding

Marketing Strategy Social Media Marketing Instagram Campaign Management Lead Generation Email Campaign Setup Pinterest Ads Manager