Digital Marketing & Content Strategist (Gaming Industry)

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We’re seeking an experienced marketing specialist who can help define our brand, build lasting connections, and execute powerful marketing strategies—even with a limited budget but boundless potential. If you’re ready to make an impact in an industry that’s constantly evolving, this role is your opportunity to shine. As our Marketing Specialist, you’ll play a pivotal role in driving growth and building a standout presence in the gaming world. Here’s what you’ll do: We’re looking for a creative and results-driven Digital Marketing & Content Strategist to join our mission of redefining how gaming meets opportunity. This role blends strategy, creativity, and community engagement to help us build a movement—not just a brand. CORE RESPONSBILITIES : Digital & Website Strategy - Optimize our website for UX, mobile compatibility, and seamless e-commerce integration. - Implement smart SEO strategies (keyword research, on-page optimization, blog creation). - Set up and manage analytics tools like Google Analytics and heatmaps to track performance. Social Media & Content Creation - Build and manage a content calendar across Instagram, TikTok, and Twitter/X. - Design social media graphics and short-form video content that captures our brand voice. - Post regularly with a focus on community engagement, fun, and inspirational messaging. - Develop systems for user-generated content, such as challenges or contests. Paid Media Campaigns - Instagram: Run carousel ads spotlighting sweepstakes prizes to build awareness and drive entries. - TikTok: Launch influencer-style video ads highlighting sweepstakes and community energy. - Facebook: Manage image ads and retargeting campaigns for users who didn’t convert. - Community Building & Feedback - Launch and manage a community hub (Discord or Facebook Group). - Host fan-driven content campaigns (e.g., photo challenges, fan art contests). - Collect testimonials and success stories from early sweepstakes users. - Provide monthly performance reports (CTR, conversions, engagement) and refine strategy accordingly. WHAT YOU BRING TO THE TABLE - Deep knowledge of gaming culture, Twitch streamers, esports trends, and gamer behavior. - Proven branding experience—you’ve built or grown a brand in the gaming or tech space. - Strong grasp of ecommerce and digital campaigns targeting gamer demographics. - Expert-level creativity in visual, video, and written content that resonates with gaming audiences. - Up-to-date on platforms, tools, and trends in the world of gaming, esports, and marketing. - Willingness to sign an NDA to maintain confidentiality and protect our mission. WHY JOIN US This isn’t just work—it’s a quest. We’re building a brand that blends gaming, opportunity, and self-empowerment—and we want you to help shape it. Be part of a collaborative, creative team that values innovation and impact. Help create a movement at the intersection of gaming, community, and self-service tech. Gain ongoing, flexible opportunities to grow with us and expand your creative network. READ THIS BEFORE APPLYING Do NOT apply unless you have demonstrable experience in the gaming/esports industry. Credentials will be verified. Gaming isn’t just a pastime—it’s a culture, a community, and a spark for innovation. If you’re passionate about pushing boundaries and creating something meaningful in the gaming world… Apply now and show us why you're the missing piece. Let’s shape the future of gaming—together.

Keyword: social media

Social Media Marketing Marketing Strategy Content Writing Search Engine Optimization Email Marketing