Description: We are a growing jewelry company seeking an experienced Conversion Rate Optimization (CRO) specialist to optimize our landing page for a high-intent Google PPC campaign. The landing page is built using WordPress and Elementor. Key Requirements: • Proven experience optimizing landing pages specifically in the jewelry industry (please provide examples) • Deep understanding of buyer psychology for high-ticket luxury items like engagement rings, custom jewelry, and fine jewelry • Expert skills in WordPress and Elementor — must be able to implement CRO edits directly • Strong knowledge of PPC landing page best practices (fast load time, clear CTA, mobile-first design, minimal friction) • Ability to suggest headline improvements, copywriting tweaks, image optimization, layout enhancements, and trust-building elements (e.g., reviews, certifications, guarantees) • Familiarity with A/B testing and setting up simple conversion tracking (Google Tag Manager or similar) Scope of Work: • Audit the existing landing page and PPC campaign alignment • Create a detailed CRO improvement plan • Implement design, layout, and content optimizations using Elementor • Set up basic conversion tracking if necessary • Recommend ongoing A/B testing opportunities Preferred Experience: • Jewelry brands (bonus if you have worked with high-end or custom jewelry) • PPC campaign landing pages (Google Ads specifically) • Knowledge of luxury product marketing and trust-building design Budget: Open to hourly or fixed-price proposals depending on experience and portfolio strength. To Apply: Please include: • A brief summary of your jewelry or luxury product experience, • 2–3 examples of landing pages you optimized (preferably jewelry-related) This is a MUST! • Your estimated timeline for an initial CRO audit and first round of optimizations
Keyword: Design layout
Web Design Landing Page Conversion Rate Optimization WordPress Web Development
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