The role is responsible for a beauty brand's organic social media platforms which include management, strategy, and content. The role is also responsible for executing and maintaining a budget for brand partnerships and influencer partnerships alike. This is a full-time remote position. The role reports directly to the Senior Director of marketing. Responsibilities include: Organic social: ● Pitch Daily, weekly and monthly content created and tailored to engage audiences on top-priority media channels; ● Drive engagement and follower growth by working alongside designers to create content that makes a visually pleasing and well-balanced social media feed; ● Write social captions, schedule content, and post 7 days a week across all priority owned and operated channels: Instagram, Facebook, Pinterest, and TikTok; ● Oversee daily community management by responding to DMs, comments, and tagged posts; ● Coordinate social media giveaways to amplify the brand's social reach; ● Collaborate with customer service to create content that addresses customer questions or concerns; ● Maintain a highly organized library of content assets for creative asset handoff; ● Participation on Facebook, Instagram, TikTok (etc.) Lives and Stories as well as contribute to any Guerrilla Marketing activations with the team (when applicable); ● Maintain the social media calendar, updating based on campaign needs, Partnerships, and Influencers outreach: ● Lead and execute both influencer and ambassador programs in-house hitting the company's revenue goals quarterly and annually; ● Manage daily outreach and gifting to influencers and potential ambassadors using Social Media on all platforms (including, but not limited to: Instagram Stories, Facebook, TikTok, Pinterest, and Youtube); ● Work with a monthly budget to contract influencers and content creators for sponsored posts, ad content, giveaways, takeovers, podcasts, and other initiatives; ● Create detailed content briefs for all paid partnerships to ensure the quality of content; ● Cultivate, engage and manage influencer and ambassador relationships through email, phone calls, DM, and our external management platforms. Management: ● issue a monthly report on all SM + influencer activity; ● Liaise with customer service, marketing, and Sr. Director to give feedback from external community, influencers, and ambassadors in order to make strategic recommendations for improvement; ● Assist with and delegate product packing for events, PR meetings, ambassador programs, product shoots, and influencer send-outs; ● Work with marketing to build a social strategy with steps to execute the influencer/online community/ambassador program; ● Supporting the Marketing Director in all aspects of event planning from concept to execution (not often but when applicable); ● Will provide regular competitive research reports to present to the Marketing Director on other beauty and relevant brands, bringing social media ideas and recommendations; ● Coordinate with cross-functional teams to provide assets for email, digital, ad and website initiatives; ● Collaborate with operations to ensure accurate records of all outgoing product shipments; ● Proactively present strategic collaboration opportunities on an ongoing and consistent base; ● Assist Marketing Director in managing day to day activities of social and Marketing Intern ● Assist the Marketing Director to stay on top of all of their running lists pertaining, but not limited to, everything stated above.Categoria: Marketing e VendasSubcategoria: OutrosIsso é um projeto ou uma posição de trabalho?: Um projetoDisponibilidade requerida: Período integral
Keyword: Event Planning
Price: $15.0
Secondary Price: $45.0
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