Leveling Up HubSpot Email Templates

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Background: We are a rapidly expanding Software as a Service (SaaS) organization within the fine arts education sector (K12 and collegiate levels). Our mission: helping super busy music, dance, and theatre leaders use our software to manage and grow their programs with stress less so they can teach more! Your mission: help level up our HubSpot email design for greater impact with more smiles. Two years ago we developed a set of customized email templates for bi-monthly newsletters and product/event communications. While open rates surpass industry benchmarks, click-through rates (CTRs) are marginal, which is largely attributed to audience preferences leaning towards content consumption over exploratory clicking. We want to creatively shake things up with our email and go to the next relationship level with our customers and soon-to-be customers. At the moment, we’re undergoing a transition to a new HubSpot portal with exciting integrations that will bring us tons of rich data to use in our emailing campaigns and communications. We’re looking to address some issues and improve our overall effectiveness in several areas, such as: Ensuring custom coded templates are optimized for web sharing and in-application cross-promotion. Optimizing design to minimize email size, thus preventing content truncation in Gmail. Improving Call-to-Action (CTA) design and positioning to stimulate higher click-through rates. Facilitating easier modification of components within custom coded templates for increased adaptability. Incorporating small animation touches that reinforce our brand and product value. Scope: Email creative and technical design audit of existing custom-coded email templates: Product Update monthly newsletter Community Update monthly newsletter Feature Release Announcement Upcoming Webinar Invitation / See You Soon at Event General Company Announcement or Information What works, what doesn’t, should it stay custom-code or rebuild in drag and drop format? Design/Rebuild the following email templates in our new HubSpot portal (custom or drag and drop): Product Update monthly newsletter Community Update monthly newsletter Feature Release Announcement Feature Nudge Usage Reminder Meet Us at an Event See a Demo Follow Up Special Offer Act Now Get Ready to Onboard Reminder to Activate Account Start Onboarding Newsletter Subscriber Welcome (Read Our Blog, Follow Us, etc.) Follow Us on Social Media Write for Us Scheduled Outage / Unscheduled Outage Validate and test all email templates to ensure they work flawlessly on all email clients and devices Desired Skills and Experience: Graphic design with email templates, working knowledge of best practices for layout, color usage, and content presentation Proficiency with HubSpot Marketing Professional email features and template development Technical ability to author custom-coded templates inside of HubSpot where needed Desired Timeframe: We’d like to complete this project by Friday, May 30, 2025 if possible. There are 2 email template deliverables that are needed sooner due to their sending dates: Community monthly newsletter by Thursday, May 15th Product Update monthly newsletter by Thursday, May 22nd Communication and Workflow: We are based in the Eastern Daylight Savings timezone. Suggest we meet over Google Meet / Zoom for initial briefing, audit results, and first template design review to ensure we’re aligned on expectations, priorities, and progress.

Keyword: Brand Developer

Price: $40.0

Email Template Development HubSpot Email Marketing Email Design Email Communication