Marketing Coordinator / Implementation Specialist

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Gantzer Group has hired from Upwork for over 10 years in dozens of roles and have a near perfect score from our contractors - many of whom have worked with us for years. We will hire one or more for this role within a week, and work will ramp up quickly in December. Immediate availability and bandwidth is a must. This is NOT a branding or marketing strategy role. This role will specifically gathering, organizing and sometimes implementing client and internally provided marketing content, assets, messages, emails, web pages, etc. This role is also NOT intended to produce creative (although you may implement produced creative on their platforms). Its to coordinate the content and information related to the strategies and creatives others on the team will produce. We are seeking an experienced marketing coordinator that can efficiently gather, organize, maintain, distribute and implement marketing assets. This role will focus on one of our primary markets to start - higher education marketing - but upon success will expand to our many other clients and markets. Applicants must have direct/expensive experience with the types of projects we handle, including: - Digital and traditional advertising - especially Google search and display - Content development - Web and landing page development - Nurture campaigns using text/email This role will include the following: - reviewing both internal and client marketing assets, messages, information, competitor information, product / service information - Implements marketing and advertising campaigns by assembling and preparing marketing and advertising assets based on strategies, plans, and objectives - Sometimes prepares marketing reports by collecting, analyzing, and summarizing data - Researches competitors by identifying and evaluating product/service characteristics, market share, pricing, and advertising Near term, this role will work within a complex framework we've developed as an approach to marketing colleges and their programs. The ideal resource will: - have broad and deep experience across many marketing formats and channels - Ability to comprehend a lot of information and work efficiently , knowing where to focus and spend time...and where not to To be considered, please provide: - your background in relation to the above - available hours per week, time zone worked in, and normal working hours each day

Keyword: Web Strategy

Marketing Strategy Content Marketing Email Marketing Education Marketing Campaign Setup & Implementation Marketing Management Administrative Support Social Media Management