We are looking for an experienced Growth Marketer to help establish and enhance our online credibility by strategically setting up profiles and acquiring mentions on high-authority platforms. Our primary goal is to optimize our presence in Google’s "About this result" feature and increase our brand trustworthiness. Responsibilities: • Research and identify relevant high-authority sites to establish profiles or gain mentions. • Create, set up, and optimize accounts/profiles on reputable websites, including but not limited to TrustPilot, Reddit, Glassdoor, Crunchbase, Wikipedia, Better Business Bureau (BBB), YouTube, Yelp, Quora, Indeed, SlideShare, Salary.com, PitchBook, Charity Navigator, GuideStar, ZoomInfo, Nextdoor, MapQuest, Health.usnews.com, SimplyHired, Groupon, Care.com, ResellerRatings, and Sitejabber. • Engage in industry-relevant niche platforms such as EMTLife.com, ProMedVerify.com, ACHAHeart.org, CPRNearMe.com, CPRCertificationOnlineHQ.com, Tapscape.com, Tootris.com, Winnie.com, Tracxn.com, CauseIQ.com, and EasyLeadz.com. • Conduct due diligence to assess the credibility of review and discount platforms before engaging. • Develop a strategy to improve our visibility and reputation in Google's "About this result" section. • Monitor and optimize our online profiles for maximum SEO benefit and credibility enhancement. Requirements: • Proven experience in growth marketing, digital PR, or online reputation management. • Familiarity with SEO and how Google determines credibility in search results. • Ability to set up and manage business profiles on diverse platforms. • Strong research skills to identify and vet high-authority websites. • Experience in securing mentions and backlinks from reputable sources. • Ability to work independently and provide strategic recommendations. Preferred Qualifications: • Experience with healthcare, certification, or education-related businesses. • Prior success in securing Wikipedia mentions or BBB accreditation. • Familiarity with online review management and outreach strategies. Deliverables: • A comprehensive strategy for improving our online authority. • Creation and optimization of profiles on at least 10-15 high-authority websites. • A detailed report on progress and impact, including backlinks and mentions gained. • Ongoing recommendations for improving credibility and visibility. How to Apply: Please provide: • A brief introduction to your experience and relevant past projects. • A proposed strategy for achieving the objectives listed. • Examples of previous work or case studies related to reputation management or online authority building.
Keyword: SEO Manager
SEO Keyword Research Marketing Strategy Internet Marketing Social Media Marketing Growth Strategy Community Promotion & Growth Hacking
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