Experienced Digital Marketing Strategist for Local Café - Wix & Growth Focus

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Haven's Café, a local establishment, is seeking a skilled and proactive Digital Marketing Strategist to develop and implement a comprehensive digital marketing plan over the next 12 months (approximately April 2025 - March 2026). Our goal is to enhance our online presence, streamline customer engagement, boost online catering sales, and foster customer loyalty. This is a strategic, hands-on role requiring approximately 3-5 hours per month, with flexibility based on project needs and budget. You will work closely with our team to leverage our existing Wix platform and POS system, focusing on maximizing their built-in features and integrating complementary tools where necessary. Key Responsibilities: Strategy & Foundation (Months 1-3): Understand Haven's Café's business goals to align marketing efforts. Conduct a website audit and competitor analysis. Develop a local SEO strategy (keyword research, on-page optimization using Wix tools, Google My Business optimization). Research, select, and set up an effective SMS marketing tool and strategy integrated with Wix. Investigate and propose a suitable customer loyalty program structure. Set up initial KPI tracking. Implementation & Ongoing Optimization (Months 4-12): Fully implement and refine the online catering order system. Implement the chosen loyalty program. Develop and execute basic SMS marketing campaigns (e.g., promotions, updates). Provide strategic guidance for social media content related to campaigns. Continuously monitor and refine SEO efforts based on performance. Analyze website traffic, campaign performance, and other KPIs, providing regular reports and recommendations for improvement. Test and optimize user experience across the website, ordering system, and loyalty program. Ideal Candidate Experience: Proven experience developing and implementing digital marketing strategies, preferably for small businesses, cafes, or restaurants. Strong proficiency with the Wix platform, including website optimization, SEO tools, and ideally Wix Restaurant Orders and Loyalty features. Demonstrated expertise in Local SEO techniques. Experience setting up and managing SMS marketing campaigns. Familiarity with customer loyalty program concepts and implementation. Ability to analyze data (Google Analytics, platform analytics) and translate insights into actionable strategies. Excellent communication and strategic thinking skills. If you are a results-oriented digital marketer passionate about helping local businesses thrive online, please submit your proposal outlining your relevant experience and approach to this project.

Keyword: Marketing digital

Price: $75.0

Content Marketing Inbound Marketing Marketing Strategy Food & Beverage Search Engine Optimization SEO Keyword Research Web & Mobile Design Consultation Web Development UX & UI Restaurant Menu